The Beat

takeovertour.jpg POSTED BY Nemanja Trapara ON Sep 27, 2011

FIFA 12 | Takeover Tour

EA SPORTS today launched the FIFA Soccer 12 Takeover Tour in the United States,a nationwide, 40-city, six-week long program that showcases FIFA Soccer 12 and the PlayStation 3 computer entertainment system.  Throughout six weeks, two vehicles outfitted with 15 TVs along with 15 PS3 systems, plus a full-time crew, will travel the East Coast while another team will visit West Coast cities.  At each Tour stop, fans will have the opportunity to play FIFA Soccer 12, as well as receive free prizes courtesy of EA SPORTS and PlayStation, including Adidas-branded FIFA Soccer 12 T-shirts and the chance to win a PS3 system

The EA SPORTS FIFA Soccer 12 Takeover Tour will be supported by an integrated marketing campaign, including live Twitter feeds, Facebook fan page updates, PlayStation.com and more, that will drive game and tour awareness, in addition to driving attendance at Tour stops.

For more information about the EA SPORTS FIFA Soccer 12 Takeover Tour, including specific Tour stop details, visit the Facebook Fan Page at http://www.facebook.com/EASPORTSFIFA or via the Tour’s Twitter Feed at http://twitter.com/EAFIFA12Tour.  Visit the official FIFA Soccer 12 game page at http://www.FIFA.EASports.com

 

EA SPORTS FIFA Soccer 12 Takeover Tour Schedule:
 

EASTCOAST

WESTCOAST

Date

City

Date

City

9/24

Ann Arbor, MI

9/24

Madison, WI

9/27-9/28 (LAUNCH)

New York, NY

9/25-9/27
(LAUNCH)

Chicago, IL

9/29

Philadelphia, PA

9/28

Kansas City, MO

9/30

New York, NY

9/29

Omaha, NE

10/1

Syracuse, NY

10/1

Boulder, CO

10/2

Boston, MA

10/2-10/5

Denver, CO

10/4

Warwick, RI

10/7-10/8

Salt Lake City, UT

10/5

Hartford, CT

10/11-10/13

Seattle, WA

10/6-10/7

Philadelphia, PA

10/14-10/15

Portland, OR

10/8-10/9

University Park, PA

10/17-10/18

San Jose, CA

10/11

Columbus, OH

10/20-10/22

San Francisco, CA

10/12

Canton, OH

10/23-10/26

Los Angeles, CA

10/14

Washington, DC

10/27-10/28

San Diego, CA

10/15

Chapel Hill, NC

10/29-11/2

Phoenix, AZ

10/16-10/19

Atlanta, GA

11/3-11/5

Tucson, AZ

10/20

Jacksonville, FL

11/6

Phoenix, AZ

10/22

Baton Rouge, LA

 

 

10/23-10/25

Houston, TX

 

 

10/26-10/27

Dallas, TX

 

 

10/28-10/29

Austin, TX

 

 

10/31-11/2

Kansas City, MO

 

 

11/3

Lawrence, KS

 

 

11/4

Omaha, NE

 

 

11/5

Lincoln, NE

 

 

11/6

St. Louis, MO

 

 


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